Half Fold
One center fold creates four printable panels and gives each panel more uninterrupted space.
- Product and service overviews
- Menus and programs
- Large photography
- Simple presentation layouts
Custom Brochures
Turn your message into a professional printed piece with custom 8.5 x 11 brochures. Choose Gloss, Matte, or recycled Enviro paper, select a Half, Tri, or Z fold, and customize your brochure with your own full-color design.
Compare Your Options
Which Brochure Paper Should You Choose?
There is no single best brochure paper. The right choice depends on your artwork, your audience, and the impression you want the finished piece to create.
| Paper | Look & Feel | Best For | Shop |
|---|---|---|---|
| 100lb Gloss Text | Smooth, coated, semi-gloss surface | Photography, colorful graphics, products, real estate and visual marketing | Gloss Brochures → |
| 100lb Matte Finish | Smooth, subdued and refined | Corporate materials, healthcare, professional services and text-forward designs | Matte Brochures → |
| 80lb Enviro Uncoated | Natural, low-shine, uncoated paper feel | Nonprofits, education, community programs, environmental messaging and natural branding | Enviro Brochures → |
Choose Your Format
Half Fold, Tri-Fold or Z-Fold?
The fold controls how your brochure opens and how readers move through the information. Choose the format that best matches your content.
Tri-Fold
Three sections create six printable panels, making this a flexible format for organizing several topics in one compact brochure.
- Business services
- Real estate
- Healthcare information
- Menus and marketing
Z-Fold
Alternating folds create an accordion-style opening that works especially well when information follows a sequence.
- Maps and guides
- Timelines
- Schedules
- Step-by-step information
A Versatile Standard Size
Why Choose an 8.5 x 11 Brochure?
An 8.5 x 11 brochure begins as a familiar letter-size sheet, giving you enough room for detailed information while remaining compact once folded.
Depending on the fold, the sheet can become a four-panel Half Fold brochure or a six-panel Tri-Fold or Z-Fold brochure.
- Easy to hand directly to customers
- Fits naturally into marketing and presentation packets
- Compact for trade shows, counters and events
- Enough space for text, photos, graphics and calls to action
Open Size
8.5" × 11"
The 8.5 x 11 measurement refers to the brochure before folding. Final dimensions depend on the fold configuration selected.
Brochure Printing Explained
What Are Custom Brochures?
Custom brochures are folded printed marketing or informational materials personalized with your own branding, text, images, graphics, and contact information.
Unlike a standard flyer, which is generally distributed as a flat sheet, a brochure uses folds to divide information into multiple panels. Those panels make it easier to organize products, services, pricing, schedules, maps, company information, and other detailed content.
Custom brochures can be printed in full color and designed for nearly any business, nonprofit, organization, event, or marketing campaign.
Made for Your Message
Popular Uses for Custom Brochures
A brochure can adapt to almost any industry when you need more room to explain, educate, promote, or guide.
Business & Corporate
Present your company, products, services, capabilities, or sales message in a professional take-home format.
Real Estate
Showcase properties, developments, amenities, floor plans, community information, and photography.
Healthcare
Organize services, patient information, wellness programs, treatments, and educational resources.
Nonprofits & Fundraising
Explain your mission, demonstrate impact, promote programs, and give supporters clear ways to respond.
Events & Trade Shows
Share schedules, product details, exhibitor information, maps, promotions, and take-home information.
Tourism & Hospitality
Highlight destinations, menus, attractions, maps, itineraries, accommodations, and local experiences.
Make It Yours
Full-Color Custom Brochure Printing
Build your brochure around your organization rather than fitting your message into a generic template. Print your own artwork on one or both sides and use every panel to support the story you want to tell.
- Logos and brand colors
- Photography and product images
- Services and pricing
- QR codes and contact information
- Maps, charts and statistics
- Menus and schedules
- Promotions and calls to action
Before You Upload
Preparing Your Brochure Artwork
Build your file around the brochure size and fold you intend to order for the most predictable printing results.
File Checklist
- Submit a print-ready PDF
- Design artwork in CMYK color mode
- Use approximately 300 DPI images
- Include the required bleed
- Keep important content inside the safe area
- Embed or outline fonts
Design for the Fold
Half Fold, Tri-Fold, and Z-Fold brochures use different panel arrangements. Your artwork should be created using the template for the specific fold you select.
Keep critical text and graphics away from trim and fold lines, and carefully verify the orientation of interior and exterior panels before submitting your file.
More Room to Communicate
Why Print Custom Brochures?
Explain More
Use multiple panels to present more detail than a typical postcard or single-message handout.
Organize Information
Separate products, services, benefits, schedules, or other topics into a clear reading sequence.
Give Customers Something to Keep
Create a compact printed resource customers can take home, reference later, or share with someone else.
Common Questions
Custom Brochure Printing FAQs
What is the standard brochure size?
8.5 x 11 inches is one of the most common brochure sheet sizes. It starts as a standard letter-size sheet and can be finished with Half Fold, Tri-Fold, or Z-Fold options.
What is the difference between a brochure and a flyer?
A flyer is typically distributed as a flat printed sheet. A brochure is folded into multiple panels, allowing more information to be separated into clear sections.
What is the best paper for brochures?
It depends on your design. Gloss is a strong choice for photography and colorful graphics, Matte creates a more subdued professional appearance, and Enviro uncoated provides a natural paper surface with recycled content.
What is a Tri-Fold brochure?
A Tri-Fold brochure divides the sheet into three sections. When both sides are printed, the finished brochure provides six panels for artwork and information.
What is the difference between Tri-Fold and Z-Fold?
Both formats divide the sheet into three sections. A Tri-Fold folds the panels inward, while a Z-Fold uses alternating folds to create an accordion-style opening.
What is a Half Fold brochure?
A Half Fold brochure folds once through the center, creating four printable panels when both sides are used. Its larger panels work well for simple, spacious layouts.
What is the difference between gloss and matte brochures?
Gloss brochures have more noticeable sheen and are especially suited to colorful graphics and photography. Matte brochures have a smoother, more subdued appearance that works well for professional and text-forward designs.
Do you offer recycled brochure paper?
Yes. Our 80lb Enviro uncoated brochure stock contains 30% post-consumer recycled material and has a natural, low-shine paper surface.
Can brochures be printed on both sides?
Yes. Full-color printing is available on one or both sides, allowing you to use the interior and exterior panels as part of the design.
Can I add my own logo, photos, and QR codes?
Yes. Your brochure can include your own branding, photography, graphics, text, QR codes, contact information, and other print-ready artwork.
What file format should I use?
A print-ready PDF is recommended. Prepare the artwork using the template for your selected size and fold and make sure the file includes the required bleed and safe areas.
Ready to Print?
Create a Brochure That Fits Your Message
Start with Gloss, Matte, or recycled Enviro paper and choose the fold that works best for your design.